Got Video? Six Tips for eCommerce Video Success
DATE: February 23, 2010
LENGTH: 1 Hour
Product videos can dramatically help ecommerce merchants. Properly executed, product videos can increase sales by increasing merchants' conversion rates and syndicating their products across multiple video channels.
Join Practical eCommerce in this free educational webinar to learn how your ecommerce site can benefit from the use of compelling product videos. The presenters are senior contributing editor, Armando Roggio, and Russ Somers, director of product marketing for Invodo, a provider of video solutions for ecommerce retailers.
This webinar was held on Tuesday, February 23, 2010.
Understanding Product Videos
In this live webinar, you will learn six essential tips about the execution of product videos.
Optimal placement for video views and increased conversion;
How page layout affects views and conversion;
The importance of tone being informal and trustworthy;
How to maximize SEO impact of video;
Best practices for optimizing ecommerce videos for sharing on YouTube and Facebook;
Elements to consider when planning a video program.
About the Presenter
Russ Somers is the director of product marketing at Invodo, a full-service ecommerce video solution that drives conversion for retailers, consideration for manufacturers, and satisfaction for consumers. Somers leads marketing for Invodo, overseeing the Invodo brand as well as product marketing and lead generation.
Prior to Invodo, Russ held marketing roles in Internet-focused technology and information companies. He helped develop SolarWinds’ product marketing function prior to a recent IPO. At Hoover’s Russ led product and subscription marketing, doubling the rate of new customer acquisition with targeted product offerings as well as leading the company’s early entry into social media. Earlier roles include brand management, pricing and analytics roles at Dell and Sabre Holdings.
Russ holds a Master of Business Administration from the McCombs School of Business and a Bachelor of Arts in Sociology from the University of Texas at Austin.
This webinar has the following keyword tags: ecommerce video, product video, invodo.
