7 Key Strategies For Improving Online Merchandising
DATE: June 09, 2009
LENGTH: 1 Hour
In this webinar, we cover seven ways that online merchants are finding proven success in online merchandising. The webinar was sponsored by Infopia, a leader in hosted ecommerce solutions for small to midsize online retailers.
The presenter is Jay Shaffer, vice president of marketing for Infopia. He explains seven key strategies for improving online merchandising:
- Know thy customer
- Get zoned
- Up sell and down sell, too!
- Cross selling
- Shout it out
- Make buying a breeze with dynamic landing pages
- Put your best merchandising foot forward at all times
A successful online business is dependent on matching the right product mix to the right group of shoppers. That means you need to know your products, their value proposition, features and benefits of each, and know just as much about your customers, too.
About the Presenter
Jay Shaffer is vice president of marketing for Infopia, a leader in software-as-a-service ecommerce solutions for small-to-midsize online retailers. Infopia’s client base includes sellers of automotive parts, bicycles, hardware goods and thousands of other retailers of goods and services. Its platform facilitates sophisticated merchandising, multi-channel selling, real-time analytics and in-depth reporting and analysis.
About the Moderator
Armando Roggio is contributing editor for Practical eCommerce. A longtime technology journalist, web developer and ecommerce merchant, Roggio knows first-hand the merchandising challenges faced by online retailers. Roggio will moderate this webinar, ask probing questions of the presenter and solicit questions from attendees.
This webinar has the following keyword tags: merchandising, Infopia, shopping carts.
