Practical Ecommerce

5 Shipping Lessons from Large Ecommerce Companies


“5 Shipping Lessons from Large Ecommerce Companies” is a free, 30-minute webinar. The presenter is Armando Roggio, contributing editor for Practical Ecommerce. The sponsor is Rakuten Super Logistics, a leading, cloud-based ecommerce fulfillment company.

The live webinar occurred on June 14, 2016.


Shipping Policies Encourage Repeat Buyers

Large, enterprise-level ecommerce companies often use shipping and fulfillment policies to improve their brands and grow repeat sales. Smaller, mid-size companies can do it, too. In this 30-minute webinar, we review five ways that shipping and fulfillment can improve customers’ shopping experiences, to encourage them to buy again.

5 Shipping Lessons from Large Ecommerce Companies

We’ll address the following key points.

  • Encourage orders that reduce shipping costs. Enterprise ecommerce businesses use on-site merchandising, special offers, and, yes, shipping policies to boost average order value and subscription buying, both of which can dramatically cut shipping expenses relative to an individual order. We’ll review, with examples.
  • Ship from nearby warehouses. For large ecommerce operations, it is often better to ship from several warehouses rather than one central location. This distributed network of warehouses puts the product closer to the customer, saving shipping costs and reducing transit time. Fulfillment services can often help with this approach, giving small and medium-size businesses a way to compete. We’ll run the numbers, and explain.
  • Truck packages to nearby shipping points. For online retailers with relatively high shipping volumes, it can make sense to truck orders part of the way to the customer, and let carriers finish the job. Some stores will even be able to take advantage of backhauling to save money. We’ll discuss.
  • Use inbound shipments to negotiate better rates. Large ecommerce businesses almost always have negotiated rates with carriers like UPS and FedEx. Often, these businesses include inbound shipping, too, to boost shipping volume and get better rates for outbound orders. We’ll explain.
  • Streamline picking and packing procedures. Improving picking, packing, and shipping procedures can help an ecommerce operation become more efficient, save money, and improve a customer’s experience.  We’ll review not-so-common picking and packing tips, to help.


Following his presentation, Roggio will answer questions from attendees.

About the Presenter

Armando RoggioArmando Roggio is (a) contributing editor for Practical Ecommerce, (b) an independent ecommerce merchant, and (c) a seasoned web developer. He has written hundreds of articles at Practical Ecommerce, covering virtually all facets of running a successful online store. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.

About the Sponsor

Rakuten Super Logistics is a dedicated group of professionals committed to providing the best ecommerce fulfillment services and software worldwide. Operating a strategic, nationwide network of fulfillment centers — the “2-Day Delivery Network” — Rakuten Super Logistics (formerly Webgistix) protects ecommerce retailers’ reputations with fast and accurate order fulfillment.