Out-Of-The-Box Sales Tools: Social Media, Subscriptions, Group Selling
DATE: September 15, 2009
LENGTH: 1:00 Hour
In this archived webinar, Full Sail University Instructor, Carol Cox, described leading-edge Internet business models and explained how your company can leverage these models to increase sales, encourage repeat business, and build brand loyalty.
Understand Social Networks, and Ecommerce Subscriptions
Watch the webinar to discover how social networks and other community-based applications can help your business grow, as well as how a subscription model can build value and exclusivity for your products.
Offer Virtual Goods; Advertise on Video Games
In the webinar, you will learn how the "long tail" effect can capture untapped customer segments. Plus, you'll learn about the booming market for virtual goods, which many online retailers now offer. You’ll learn about in-game advertising, where your products could appear on targeted video games. And we’ll explain group selling concepts and other new channels.
Topics Covered
- Discussed the nine primary Internet business models, some of which are little known;
- Explained the newest of the nine models and how your company can leverage them successfully;
- Discussed exciting new marketing channels for online retailers, with examples of merchants who are benefiting from them.
About the Moderator
The webinar was moderated by Practical Ecommerce's contributing editor, Armando Roggio, a seasoned technology journalist and himself an ecommerce merchant.
About the Presenter
Carol Cox an instructor in Internet business and marketing at Full Sail University and the owner of InterMedia4Web, an Internet marketing and technology firm, was the presenter.
About the Sponsor
The webinar is sponsored by Full Sail University. Founded 30 years ago, Full Sail is one of premier media arts colleges in the world, with more than 30,000 graduates. Based in Winter Park, Florida, Full Sail offers online master's, bachelor's, and associate's degrees, including Internet marketing and web design and development.
This webinar has the following keyword tags: social media, ecommerce subscriptions, ecommerce group selling.
