Subscription Revenue: 5 Common Mistakes for Building Recurring Cash Flow
DATE: December 11, 2012
LENGTH: 1/2 Hour
"Subscription Revenue: 5 Common Mistakes for Building Recurring Cash Flow" is a free, 30-minute webinar. The presenter is Armando Roggio, senior contributing editor for Practical eCommerce. The sponsor is Zuora, a leading subscription-billing platform for high volume businesses.
The live webinar will be held Tuesday, December 11, 2012 at 11:00 a.m. Pacific / 2:00 p.m. Eastern U.S. time.
Many online businesses now offer subscriptions, where they charge a fixed, consistent amount for the delivery of products and services. But many of these businesses — especially high volume ones — underestimate the backend platform requirements to manage it efficiently and the foresight to recognize potential customer problems.
In this 30-minute webinar, we'll cite examples of prominent subscription businesses and describe five common mistakes that companies typically make as they accumulate large volumes of subscribers.
Key Points in the Webinar
We'll address common mistakes to avoid as you grow your business's subscription revenue.
Focusing on products rather than customers. The modern subscription business should be concerned with customer acquisition and retention, not about how well one product or the other is selling. We'll explain.
No incentives for new subscribers. Online subscription-based services need to be flexible enough to attract and keep customers. We'll address free trails, freemium offers, and payment and discount options.
Selling in silos vs. selling in groups. Frequently customers can benefit from one portion of a subscription service, but not all of it. We'll explain a la carte subscriptions and, conversely, bundled offerings for those customers that want more.
Failing to protect customer information. Subscribers' payment information needs to be secure and safe. Any breach can be a huge loss — financially and in terms of reputation. We'll address methods to keep payment information safe and secure.
Failing to deliver what was promised. Subscriptions are promises: The customer pays for regularly delivered goods or services. We'll offer tips for always meeting customers' expectations.
Q&A Follows Presentation
Following Roggio's presentation, he will answer questions from attendees.
The live webinar will be held Tuesday, December 11, 2012 at 11:00 a.m. Pacific / 2:00 p.m. Eastern U.S. time.
About the Presenter
Armando Roggio is (a) senior contributing editor for Practical eCommerce, (b) an independent ecommerce merchant, and (c) a seasoned web developer. He has written hundreds of articles at Practical eCommerce, covering virtually all facets of running a successful online store. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.
About the Sponsor
Zuora is a leading subscription-billing solutions platform based in Redwood City, Calif. Founded in 2007, it has grown to include satellite offices throughout North America, Europe and China — with more than 200 employees. Clients include Pearson, Box.com, Firehost, and many others.
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