4 Cutting-edge Ecommerce Strategies for 2013
DATE: January 29, 2013
LENGTH: 1/2 Hour
"4 Cutting-edge Ecommerce Strategies for 2013" is a free, 30-minute webinar. The presenters are Shirley Tan and Dale Traxler, contributing editors for Practical eCommerce. The sponsor is Yahoo! Small Business, an all-in-one, scalable ecommerce platform for businesses of all sizes.
The live webinar will be held Tuesday, Jan. 29, 2013 at 11:00 a.m. Pacific / 2:00 p.m. Eastern U.S. time.
Ecommerce for 2013
The ecommerce business is fluid, and dynamic. Selling products and services online requires continually adjusting strategies and execution. Marketing options change. Devices change. Consumers' expectations change.
So how do merchants decide where to invest time and resources to meet an evolving industry? This webinar will address four strategies for 2013 that could help merchants grow revenue and profits.
4 Cutting-edge Ecommerce Strategies
We'll address the following key points.
- Niche sites. Many merchants are launching specialized sites that service a niche of their larger target market. There are benefits and precautions to this strategy. We'll address both of them.
- Multiple sales channels. Consumers now shop from marketplaces, comparison sites, social media platforms, and standalone ecommerce sites. Selling in multiple channels can help merchants. It can also harm them. We'll explain.
- Integrated marketing. The splintering of channels, devices, and promotions requires merchants to develop a consistent message, brand, and offers. It's harder than it appears. We'll offer suggestions, and examples.
- Tablets and smartphones. That consumers are shifting to tablets and smartphones is clear. What's not clear is how to adjust ecommerce sites to best use those devices, to make it easy for consumers to shop on them. We'll suggest good and bad uses of tablets and smartphones, using examples from leading ecommerce companies.
Q&A Follows Presentation
Following presentation, Tan and Traxler will answer questions from attendees.
The live webinar will be held Tuesday, Jan. 29, 2012 at 11:00 a.m. Pacific / 2:00 p.m. Eastern U.S. time.
About the Presenters
Shirley Tan is a contributing editor to Practical eCommerce. She's a former ecommerce owner, having founded AmericanBridal.com in 1994 and growing it to become a leading wedding-supplies retailer, which she then sold in 2009. She's now president of Ecommerce Systems, a firm that consults with ecommerce merchants on operational and marketing matters.
Dale Traxler is a contributing editor for Practical eCommerce. He's a pioneering ecommerce owner and operator, having purchased, grown, and sold Beaded Impressions — a family of jewelry sites — over a ten-year period. He is now president of E-Business Vision, a consulting firm advising ecommerce merchants on strategy and operational issues.
About the Sponsor
Yahoo! Small Business has helped thousands of businesses launch online, and grow. Its customers receive more than 2 billion page views from more than 450 million visitors annually. Yahoo! Small Business offers many user-friendly tools and resources — with reliable, proven infrastructure and support — to help ecommerce businesses of all sizes.