Email Marketing Best-practices for Small Businesses: New Customers, Repeat Sales
DATE: October 13, 2009
LENGTH: 1 Hour
Email marketing is one of the most powerful tools an ecommerce business can use to generate revenue and build customer loyalty. In this webinar, viewers learned email best practices on acquisition, messaging (lifecycle, base and behavioral) and list management, and improve your email campaigns measurably.
The webinar, which was broadcast live on October 13, 2009, was sponsored by Yesmail, a leading email-marketing solutions company.
Specific Topics Included:
High Level Industry Trends/Stats: Learn about the current state of email marketing, and what's in store for the future.
Overview of Effective Strategies and Email Best Practices: Learn essential components every email marketing plan should have.
Acquisition Strategies: Learn how to grow your list and increase your campaign potential.
Lifecycle Messaging: Learn how to use an email welcome strategy to boost brand and build customer loyalty.
List Management: Understand how to protect your reputation and improve customer experience with clean lists.
About the Moderator
Armando Roggio is contributing editor for Practical eCommerce. A longtime technology journalist, web developer and ecommerce merchant, Roggio knows first-hand the merchandising challenges faced by online retailers.
About the Presenter
Kristin Kleweno joined the Yesmail professional services group in September 2002. She provides strategic services, best-practices consulting, and campaign planning and analysis for key Yesmail clients. Her passion and focus is on customer relations and strategic planning that will drive conversion rates of online and offline prospects. Prior to Yesmail, Kleweno held marketing and management positions with several start-ups and with IBM. She holds a B.B.A. from University of Texas, Austin.
This webinar has the following keyword tags: email marketing, email list, yesmail.
