Avoidable Ecommerce Mistakes: Lessons from 2012 Holiday Season
DATE: February 26, 2013
LENGTH: 1/2 Hour
"Avoidable Ecommerce Mistakes: Lessons from 2012 Holiday Season" is a free, 30-minute webinar. The presenter is Dale Traxler, contributing editor for Practical eCommerce. The sponsor is Yahoo! Small Business, an all-in-one, scalable ecommerce platform for businesses of all sizes.
The live webinar will be held Tuesday, Feb. 26, 2013 at 11:00 a.m. Pacific / 2:00 p.m. Eastern U.S. time. All registrants will receive a recording of the webinar, regardless of whether they attended the live presentation.
Common Ecommerce Mistakes
Running an ecommerce business can be complicated. Challenges include marketing, inventory, shipping, infrastructure, and customer service. It's easy to make mistakes. And some mistakes are more common than others.
In this 30-minute webinar, we'll address three common mistakes. We'll offer suggestions for avoiding them — especially during the holiday season — citing examples from actual merchants.
3 Common Mistakes
We'll address the following three mistakes.
Failure to test traffic load. For most merchants, the holiday season accounts for a large percentage of annual sales, and traffic. But many merchants enter the season not knowing if their sites will accommodate traffic spikes and increased sales. We'll speak with a merchant who suffered critical downtime due to this, and we'll suggest tools to test your site prior to traffic surges.
Poorly planned promotions. Merchants often launch marketing promotions without properly planning for the backend strain of fulfilling the increased orders. The result is angry customers. We'll address common promotional mistakes and speak with a merchant who failed to sync a holiday promotion with her ability to manage it.
Breakdowns in fulfillment and shipping. Fulfillment and shipping delays frustrate consumers and tax customer-support staffs. It's especially important during the holidays, when shoppers need their purchases delivered timely. We'll cite common fulfillment and shipping errors, and we'll speak with a merchant who attempted to fix a prior shipping problem, but ended up making it much worse.
Q&A Follows Presentation
Following presentation, Traxler will answer questions from attendees.
The live webinar will be held Tuesday, Feb. 26, 2012 at 11:00 a.m. Pacific / 2:00 p.m. Eastern U.S. time. All registrants will receive a recording of the webinar, regardless of whether they attended the live presentation.
About the Presenter
Dale Traxler is a contributing editor for Practical eCommerce. He's a pioneering ecommerce owner and operator, having purchased, grown, and sold Beaded Impressions — a family of jewelry sites — over a ten-year period. He is now president of E-Business Vision, a consulting firm advising ecommerce merchants on strategy and operational issues.
About the Sponsor
Yahoo! Small Business has helped thousands of businesses launch online, and grow. Its customers receive more than 2 billion page views from more than 450 million visitors annually. Yahoo! Small Business offers many user-friendly tools and resources — with reliable, proven infrastructure and support — to help ecommerce businesses of all sizes.