Grow Your Email Marketing Opt-in List . . . Almost Automatically

"Grow Your Email Marketing Opt-in List . . . Almost Automatically" is a free, 60 minute webinar that occurred on Tuesday, Oct. 27. It was sponsored by Lyris, a leader in the online marketing space for providing solutions for email marketing.

Email marketers – particularly those in ecommerce – face an ongoing battle to grow their email opt-in lists. With up to 30 percent churn of the email addresses on most opt-in lists each year, it’s tough just to stay even!

And without list growth, it’s hard to deliver the increases in sales and ROI your company needs in this economy.

So how do you grow your opt-in list without breaking the bank or losing your mind? Spend a valuable hour with Lyris’s vice president of marketing, Andrea Scarnecchia. Andrea will share simple methods to help grow your lists—including ways to leverage the marketing you’re already doing to get better results. She’ll cover the three “layers” of successful list building efforts:

• The Foundational Layer that helps protect your existing opt-in list from churn, to better support real growth.

• The “Autopilot” Layer that works with minimal marketing effort ongoing once it’s set up. This layer includes social media.

• The Supplemental Layer that brings in bursts of new acquisitions.

You’ll also learn tips, tricks and best practices to get your list on an upward trajectory—and all of it will be demonstrated through tangible, real-world examples from ecommerce businesses like yours.

As a special bonus, all webinar attendees will receive a free copy of the Lyris's Bionic List Builder How-to Guide — a perfect complement to the webinar presentation, and an actionable tool designed to help you grow your email opt-in list for better results right away.

About the Moderator

Armando Roggio is contributing editor for Practical eCommerce. A longtime technology journalist, web developer and ecommerce merchant, Roggio knows first-hand the merchandising challenges faced by online retailers. Roggio will moderate this webinar, ask probing questions of the presenters and solicit questions from attendees.

About The Presenter

Andrea Scarnecchia is the vice president of marketing at Lyris, where she is responsible for driving email marketing initiatives. Lyris is a leader in the online marketing space and provides solutions for email marketing, plus social, mobile, search marketing and web analytics. Scarnecchia has over 17 years of marketing leadership experience in a diverse range of industries (from B2C to B2B). She has held senior management positions and led marketing efforts at a broad range of companies such as FoodSaver (now Sunbeam), Broderbund (now Mattel), Disney Interactive, Sega, Supercuts and The Clorox Company.

This webinar has the following keyword tags: email marketing, list management, email, lyris, webinar.