Practical Ecommerce

How to Anticipate, Manage Massive Traffic Spikes


“How to Anticipate, Manage Massive Traffic Spikes” is a free, 30-minute webinar. The presenter is Gagan Mehra, contributing editor for Practical Ecommerce. The sponsor is Brocade, a leading provider of data and storage networking products.

The live webinar occurred on Tuesday, July 12, 2016.


Slow Sites Lose Shoppers

Unplanned traffic spikes can greatly slow load times, hurting the experience of shoppers. But even the largest ecommerce companies, with millions of visitors, can accommodate unforeseen traffic. In this 30-minute webinar, we’ll review how to test an ecommerce site for maximum traffic loads. We’ll review options for managing unforeseen traffic spikes, so that shoppers are unaware and sales are unaffected.

How to Anticipate, Manage Massive Traffic Spikes

We’ll address the following key strategies.

  • Review when peak loads occur. An ecommerce company should not only determine the peak load capacity of its website, but also identify the trends that lead to the spikes — including the days and times. We’ll explain.
  • Dialog with hosted platform provider. Many ecommerce companies, especially smaller ones, use hosted platforms, whereby a platform provides the shopping cart functionality as well as the hosting services. We’ll explain how to dialog with a hosted provider, to determine the default traffic capacity, to ensure traffic spikes and surges will not affect site speed.
  • Determine your site’s ability to perform by testing. Stress testing reveals at what point your site will become slow and impact the customer experience. Stress testing also determines the load that will crash the site. We’ll explain how to stress-test an ecommerce site.
  • Map growth projections against the current infrastructure. An ecommerce company should identify gaps in its current hosting environment by comparing current site capacity with the growth projections. This includes addressing key milestones and special events, like a new product launch or promotion. We’ll explain “gap analysis” for all merchants — large and small.
  • Set up dormant capacity for handling traffic spikes. Merchants can obtain additional hardware or hosting capacity prior to an expected spike, to deploy as the server load increases. We’ll review how to maintain excess capacity for unexpected spikes.


Following his presentation, Mehra will answer questions from attendees.

About the Presenter

Gagan MehraGagan Mehra is a contributing editor for Practical Ecommerce. He has written dozens of articles on virtually all facets of ecommerce infrastructure, conversion, operations, and marketing. He is a long-time ecommerce consultant and Big Data practitioner, having worked in multiple industries, across four continents, deploying many ecommerce solutions.

About the Sponsor

Brocade is a leading provider of data and storage networking products. From enterprise data centers to the service provider core, Brocade develops networking solutions that connect the world’s information. Brocade’s end-to-end networking solutions help today’s data-intensive organizations optimize information connectivity and maximize the business value of their data.