Practical Ecommerce

How to Streamline Multichannel Fulfillment


“How to Streamline Multichannel Fulfillment” is a free, 30-minute webinar. The presenter is Armando Roggio, contributing editor for Practical Ecommerce. The sponsor is GoECart, a leading, unified ecommerce suite.

The webinar occurred on Tuesday, Jan. 26, 2016.


Selling Across Multiple Websites Complicated

Selling on Amazon, Ebay, and other online marketplaces can generate revenue for ecommerce merchants. But it can also be an accounting and operational nightmare, forcing merchants to manage sales, customer service, inventory, product information, shipping, and returns on several or even many different websites.

In this 30-minute webinar, we’ll offer pointers for streamlining multichannel fulfillment, to accommodate an increase in orders from multiple websites and channels without incurring operational headaches.

How to Streamline Multichannel Fulfillment

We’ll address the following key points.

  • Maintain only one inventory record. Whether a product is sold on your website, on Amazon’s marketplace, or elsewhere, it should impact the same record in your inventory system. We’ll explain.
  • Maintain a single price record. Although it may be reasonable to offer different prices in different marketplaces, tracking and maintaining those prices in one place is key. We’ll review, with examples.
  • Process all orders the same. No matter if a product is sold B2C or B2B and regardless of whether it is sold on your site or on a third-party marketplace, your order process should be the same. We’ll describe the necessity of consistent order processing.
  • Offer consistent customer communications. While some marketplaces or channels may provide customer service, managing all customer service communication in the same or similar way will greatly simplify staffing and other backend activities. We’ll explain.
  • Emphasize customer service, regardless of channel. It may make sense, for example, to offer different return options for customers in different channels. Customers buying closeout items on Ebay might not have the same guarantee or free returns as a customer on your website. We’ll review a structure to offer excellent customer service, regardless of where the sale actually comes from.


Following his presentation, Roggio will answer questions from attendees.

About the Presenter

Armando RoggioArmando Roggio is (a) contributing editor for Practical Ecommerce, (b) an independent ecommerce merchant, and (c) a seasoned web developer. He has written hundreds of articles at Practical Ecommerce, covering virtually all facets of running a successful online store. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.

About the Sponsor

GoECart is a leading, unified commerce suite that combines an advanced ecommerce platform with multichannel order management, point of sale (POS), enterprise-class inventory and warehouse management, marketplaces, fulfillment, CRM, and much more. Manage all backend activities — products and inventory, orders, vendors, purchasing, fulfillment, even customer relationships — using GoECart’s single SaaS system.