Practical Ecommerce

Outsourcing Fulfillment to Drive Holiday Sales


“Outsourcing Fulfillment to Drive Holiday Sales” is a free, 30-minute webinar. The presenter is Armando Roggio, contributing editor for Practical Ecommerce. The sponsor is Rakuten Super Logistics, a leading, cloud-based ecommerce fulfillment company.

The live webinar occurred on Tuesday, July 26, 2016.


Maximizing Holiday Sales

Revenue from holiday sales is critical for many ecommerce merchants. Frequently, however, merchants — especially those with high volume — are unprepared to pick, pack, and ship a spike in orders, resulting in angry customers and a distraction from critical marketing efforts.

In this 30-minute webinar, we’ll discuss if outsourcing fulfillment can help your ecommerce business. We’ll address the benefits of outsourced fulfillment for maintaining customer satisfaction and allowing merchants to focus on what really matters: driving holiday sales.

Outsourcing Fulfillment to Drive Holiday Sales

We’ll address the following key points.

  • Ability to scale. Perhaps the most obvious advantage of using an order fulfillment company is the ability to scale during peak shopping periods. An online retailer can sell more this holiday season without the problems associated with housing, picking, packing, and shipping orders at peak times. We’ll review.
  • Shorten delivery times. Distributed warehouses allow some fulfillment service providers to ship orders more efficiently, meaning products are delivered more quickly or at a lower cost. We’ll cite examples of shortened delivery times, and explain how some ecommerce businesses can sell longer during the holiday season.
  • Focus on marketing and customers. Freed from the responsibility of inventorying, packing, and sending products, online retailers can focus on what really matters: marketing their products and services to customers and prospects. We’ll suggest holiday marketing ideas and promotions that merchants can consider — relieved of the burden of shipping and fulfilling.


Following his presentation, Roggio will answer questions from attendees.

About the Presenter

Armando RoggioArmando Roggio is (a) contributing editor for Practical Ecommerce, (b) an independent ecommerce merchant, and (c) a seasoned web developer. He has written hundreds of articles at Practical Ecommerce, covering virtually all facets of running a successful online store. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.

About the Sponsor

Rakuten Super Logistics is a dedicated group of professionals committed to providing the best ecommerce fulfillment services and software worldwide. Operating a strategic, nationwide network of fulfillment centers — the “2-Day Delivery Network” — Rakuten Super Logistics (formerly Webgistix) protects ecommerce retailers’ reputations with fast and accurate order fulfillment.