Practical Ecommerce

Strategies for Free Shipping, for High-volume Merchants


“Strategies for Free Shipping, for High-volume Merchants” is a free, 30-minute webinar. The presenter is Armando Roggio, contributing editor for Practical Ecommerce. The sponsor is Rakuten Super Logistics, a leading, cloud-based ecommerce fulfillment company.

The live webinar occurred on Tuesday, April 5, 2016.


Customers Demand Fast, Free Shipping

The era of free, fast shipping requires ecommerce merchants to continually monitor and evaluate fulfillment operations, to lower expenses and speed-up delivery times. For high-volume merchants — those that ship thousands of orders each month — free shipping can be hugely expensive.

In this 30-minute webinar, we’ll review the latest strategies, for 2016, from cutting-edge sellers that streamline fulfillment and lower shipping expense, to satisfy ever-demanding customers.

Strategies for Free Shipping, for High-volume Merchants

We’ll address the following key points.

  • Focus on average order value. Increasing the amount of each order with more or higher-margin items is a key way to offset shipping costs. We’ll review the latest methods to increase your company’s average order value.
  • Use multiple fulfillment centers. It is much easier to meet customer expectations for free and fast shipping if orders do not need to travel very far. Distributing your fulfillment across a network of shipping locations can lower costs and improve performance. We’ll review, with examples.
  • Monitor packaging and shipping-service levels. Paying attention to packing materials and shipping-service levels will help your business do more for less, while still providing for fast delivery. We’ll cite examples of real-world savings.
  • Negotiate with everyone. From suppliers to carriers, leveraging your order or shipping volume can materially reduce free and fast shipping expenses. We’ll explain — with sample expense reductions.


Following his presentation, Roggio will answer questions from attendees.

About the Presenter

Armando RoggioArmando Roggio is (a) contributing editor for Practical Ecommerce, (b) an independent ecommerce merchant, and (c) a seasoned web developer. He has written hundreds of articles at Practical Ecommerce, covering virtually all facets of running a successful online store. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.

About the Sponsor

Rakuten Super Logistics is a dedicated group of professionals committed to providing the best ecommerce fulfillment services and software worldwide. Operating a strategic, nationwide network of fulfillment centers — the “2-Day Delivery Network” — Rakuten Super Logistics (formerly Webgistix) protects ecommerce retailers’ reputations with fast and accurate order fulfillment.