Practical Ecommerce

Subscription Billing: Dos and Don’ts


“Subscription Billing: Dos and Don’ts” is a free, 30-minute webinar. The presenter is Armando Roggio, contributing editor for Practical Ecommerce. The sponsor is RevenueWire, a leading, subscription-billing ecommerce platform.

The live webinar occurred on Tuesday, June 28, 2016.


Subscriptions Build Recurring Revenue

Ecommerce merchants that supplement transactional sales with subscription billing can build recurring revenue streams and stabilize cash flow. Consumable items, disposable goods, accessories, training, and consulting are all conducive to subscriptions.

In this 30-minute webinar, we’ll explain how to launch a subscription billing division of your ecommerce business. We’ll review common subscription-billing mistakes and we’ll cite examples of runaway subscription successes, to help your ecommerce business generate reliable, recurring revenue.

Subscription Billing: Dos and Don’ts

We’ll address the following key points.

  • Defining your subscription business. Subscription ecommerce businesses can take a few forms — with convenience subscriptions, discovery subscriptions, and service subscriptions. We’ll explain.
  • Running a successful subscription business. From finding your niche and exciting your prospects to developing a sustainable pricing model, we’ll offer seven tips to help your subscription business succeed.
  • Common subscription mistakes. Subscription commerce can fail just like any other form of retailing. We’ll point out common mistakes, such as poor product research, a failure to maintain value, questionable customer service, lack of marketing, and not monitoring churn.


Following his presentation, Roggio will answer questions from attendees.

About the Presenter

Armando RoggioArmando Roggio is (a) contributing editor for Practical Ecommerce, (b) an independent ecommerce merchant, and (c) a seasoned web developer. He has written hundreds of articles at Practical Ecommerce, covering virtually all facets of running a successful online store. He holds a B.A. in English Writing and Journalism from The University of Pittsburgh.

About the Sponsor

RevenueWire offers simple solutions for subscription billing and ecommerce. RevenueWire gets you up and running quickly, and handles every aspect of processing recurring payments so merchants can focus on user experience, adoption, and retention.