Informative podcasts can help you keep up with the newest trends, avoid problems, and maintain a competitive advantage.
Retail, ecommerce, and marketing insight can help your business, keeping you aware of new marketing tactics, channels, or tools. For example, would it have helped your business to know about Groupon, Living Social, QR codes, mobile payments, or Facebook before your competition?
One good way to keep up to date is to listen to podcasts. You can keep these playing in the background as you sort email, review vendor catalogs, or even open your physical mail. When the podcast covers a topic that interests you, refocus your attention. This technique of passively listening will allow you to get more done, while still absorbing the new information.
What follows are ten podcasts that I recommend to ecommerce merchants. Listen and learn.
Marketing Over Coffee
Marketing Over Coffee is a weekly audio podcast from Christopher S. Penn and John J. Wall. Penn is the vice president of strategy and innovation at email marketing firm Blue Sky Factory. Penn is also an adjunct professor of Internet marketing at the University of San Francisco, where he is considered the lead subject matter expert on advanced social media marketing. Wall regularly speaks about, writes about, and practices marketing. His clients include Microsoft, Oracle, and Salesforce.com. The duo will sometimes compare classic and current marketing techniques. At the time of writing, Wall was interviewing a series of marketing experts on the show.
I Love Marketing is a light and diverse podcast featuring Dean Jackson and Joe Polish. They frequently interview some of the marketing industry’s most interesting leaders and celebrities, including Tim Ferriss of 4-Hour Workweek and 4-Hour Body fame, and wine blogger Gary Vaynerchuk.
John Jantsch’s Duct Tape Marketing podcast talks about new books or new marketing trends that can be a good source of ideas on the cheap. For the most part, these will be big picture topics that you can boil down and use in your company.
Albert Maruggi has more than a quarter century of marketing experience. He hosts this broad-ranging podcast about marketing, social media marketing, and other new media marketing. Maruggi is also the founder and president of Provident Partners, a marketing consultancy.
This Australia-based marketing podcast features Timbo Reid and Luke Moulton talking about small business in action. The show provides practical tips and suggestions, and does talk about all sorts of small businesses, including brick-and-mortar, so you will need to filter a bit. Finally, this show is the top marketing podcast down under, according to iTunes data.
Six Pixels of Separation is Mitch Joel’s long-running digital marketing and media podcast. Joel is the president of the marketing and branding agency Twist Image. He is also vice-chair of the Canadian Marketing Association, and a content committee member for Shop.org. Joel is also considered to be one of the foremost experts on blog marketing.
Good production quality, broad topics, and industry leaders are all trademarks of the HBR IdeaCast, which at times sounds more like a National Public Radio program than a podcast. Not every episode of HBR IdeaCast is directly relevant to ecommerce, but every episode will feature interesting perspectives, many of which can be adopted in your business.
Mixergy seems to be aimed at inspiring entrepreneurs. Host Andrew Warner has conversations with some of the leading thinkers in modern business. Warner’s questions tend to be pretty soft, and he seems to rarely challenge his guests, but the show provides a lot of positive insight. It is a must listen.
Practical and pragmatic, Small Business Trends Radio deals with how to improve the day-to-day operations at your small business. For example, a recent episode dealt with understanding how much it might cost to hire a lawyer for your small business.
The Ecommerce Minute
While it may seem a little self-serving to list Practical eCommerce‘s own daily podcast, The Ecommerce Minute offers quick, usable tips that can help improve your business.