14 Inbound Marketing Blogs to Follow

Inbound marketing is the art of creating content for your prospects and then attracting and converting them through channels such as search engines and social media.

Here is a list of some of my favorite inbound marketing blogs — from digital agencies and veteran influencers. These blogs cover content creation, social media, search, the nature of your audience, and more.

HubSpot Blog

If you’re interested in news and insights on inbound marketing, consider the blog of HubSpot, which coined the term “inbound marketing” in the first place. Get help in developing all your inbound channels and learn to develop relevant and genuinely helpful content. The HubSpot blog has three sections: marketing, sales, and service.

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Content Marketing Institute

The mission of the Content Marketing Institute is to advance the practice of content marketing. The site is full of practical, how-to guidance and insight and advice from experts. Recent articles include “30 Experts Identify Biggest Mistakes in Content Marketing” and “5 Tools to Help Your Content Marketing Team Be Better.”

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Backlinko

Backlinko was founded by Brian Dean, a search engine optimization practitioner, who specializes in providing practical strategies for link building, user experience, and content promotion. He a helpful resource for making sure your content produces results. Recent posts include “How to Learn SEO In 2018 (In Record Time)” and “Voice Search: The Definitive Guide.”

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TIMCO’s Inbound Marketing Blog

The Inbound Marketing Company’s Inbound Marketing Blog

The Inbound Marketing Company (TIMCO) is a global inbound marketing and sales agency based in Australia. It was one of the first agencies to be certified by HubSpot, in 2009. Its blog contains actionable content for merchants, such as “How to Build a Successful Inbound Marketing Strategy” and “How to Align Your Content Strategy with Your Customers’ Buyer’s Journey.”

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Bluleadz’s Inbound Marketing Blog

Bluleadz is a Florida-based digital marketing agency and another early HubSpot partner. Its blog won a HubSpot Impact award for the best client blog series. It has a good mix of digital marketing ideas and practical tips on helpful tools.

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Jeff Bullas

Jeff Bullas is a veteran influencer who started his site with $10 and grew to a massive following. His blog contains useful content to strengthen your digital marketing strategy, to develop and convert leads.

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The Convince & Convert Blog

Convince & Convert is an analysis and advisory firm that creates digital marketing strategies. It was started by industry veteran and influencer Jay Baer. The blog covers social media, content marketing, influencer marketing, digital marketing, and customer experience.

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Heidi Cohen’s Actionable Marketing Guide

Heidi Cohen’s Actionable Marketing Guide.

Heidi Cohen’s Actionable Marketing Guide provides insights into writing, content marketing, social media, and mobile. The articles contain practical tips and tactics for your current marketing and business.

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Copyblogger

Copyblogger teaches people how to create effective online content and perfect their inbound strategy via free articles as well as audio content — from Copyblogger and Rainmaker.FM, a podcast and training platform.

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Seth’s Blog

Seth Godin is a long-time influencer. Author of 18 popular books (and counting), he’s in the Guerrilla Marketing Hall of Fame, the Direct Marketing Hall of Fame, and the Marketing Hall of Fame. While his topics may stray a bit from content creation and inbound marketing, Godin knows how to create content and stir up demand.

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IMPACT Blog

IMPACT is an inbound marketing agency and HubSpot partner. Its blog covers the basics (and the latest) in inbound marketing, HubSpot, content creation, inbound sales, user experience, user interface, brand development, and more.

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LyntonWeb’s Inbound Marketing Blog

The blog of LyntonWeb, an inbound marketing agency and HubSpot partner, features a weekly topic such as industry news, practical tips on tools, and examples from brands.

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PR 20/20 Blog

The PR 20/20 Blog

PR 20/20 is an agency that runs integrated marketing campaigns. It started with a vision to evolve the public relations industry, becoming HubSpot’s first agency partner in 2007. And its blog articles follow its full-funnel approach. It covers the essentials, such as how to create helpful content. It also addresses industry topics and trends, such as automation and artificial intelligence.

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Contently’s The Content Strategist

The Content Strategist is the blog of Contently, the content marketing service for big brands, including American Express, Bayer, Dell Technologies, and JP Morgan Chase. Blog posts cover all aspects of content, including strategy, storytelling, B2B, return on investment, social media, industry trends, and more.

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14 Inbound Marketing Blogs to Follow

September 4, 2018 • Sig Ueland