"Web accessibility" refers to content designed so that people with disabilities can access it. Accessibility involves a wide range of disabilities, including visual, auditory, physical, speech, cognitive, language, learning, and neurological.... Read More »
There’s a perception that search engine optimization requires no resources. Executives sometimes think that SEO is simply a matter of editing existing content. As a result, they don't fund or... Read More »
Performance and superior communications set ecommerce product pages apart from the crowd in 2018.
Thanks to established user-interface conventions, online sellers know the components of a good product detail page. They... Read More »
Advertising on LinkedIn has come a long way. But the platform still isn’t getting the attention it deserves.
With Facebook’s data controversy and the renewed concerns about online privacy, advertisers... Read More »
Increasing sales from shoppers that are in the process of buying is easier than recruiting new customers. In-process shoppers have jumped the trust barrier.
In this post, I’ll address five ways... Read More »
The traditional behavior of typing keyword phrases in a Google’s search box is being replaced by searches for voice, barcodes, and images. It is impractical to type long-tail searches on... Read More »
Here is a list of product releases and updates for mid-April from companies that offer services to online merchants. There are updates on video content and format, accelerated mobile pages,... Read More »