GenAI Nears Hyper-Personalization at Scale
October 27, 2024 • Armando Roggio
Merchants have long dreamed of delivering the perfect marketing message to a specific shopper at the ideal time to close a sale.
Prominent and not-so prominent-providers are remaking search with advanced tools, large language models, and more.
Structured data helps search engines understand a page's purpose and elevate its visibility in organic listings.
Christmas is not the only content marketing opportunity in December. Ever heard of Repeal Day?
According to founder Dean Pohlman, long-term business success stems from a purpose. His is to promote men's wellness.
Our sampling of noteworthy new business titles on one or more prominent "best books" lists.
This week: ecommerce storefronts, buy-now pay-later, AI-powered assistants, fraud prevention, search engine optimization, logistics, and seller ratings.
The purpose of category pages is not just to attract traffic but to engage visitors into buying products.
Our handpicked list of 20 tools will drive traffic, streamline operations, and grow revenue.
Does Amazon control the drivers that work for its Delivery Service Partners? That's the question central to a dispute.
Industry pros cite common merchant mistakes that jeopardize processor relationships and damage a business.
Merchants have long dreamed of delivering the perfect marketing message to a specific shopper at the ideal time to close a sale.
TikTok Shop launched in September 2023. Here's a recap of first year sales across categories, products, and channels.
No site is safe from a Google update, but some experience more ranking declines than others.
How do merchants ensure their products are "relevant" to the new AI-driven Google Shopping?
Gift guides encourage considered shopping rather than impulse buying, leading to fewer returns, happier customers, and repeat sales.
Here are three third-party extensions to create GA4 reports, add annotations, and access data quickly.
Dennis Hegstad's latest venture, a data provider, follows his three Shopify app companies.
A new study from PwC reveals the cybersecurity views of global chief security officers and CEOs.
This week's installment includes tools for generative AI ads, digital marketing, local search, product returns, cross-border shipping, and holiday marketing campaigns.
For brands and merchants, metaverse platforms are worth following as opportunities in the new economies unfold.
Selecting an ecommerce platform is among the most critical decisions of a new entrepreneur. There are hundreds of choices — hosted, licensed, open source. Key factors in the process typically ...
In the most basic terms, a website is a collection of files on the hard drive of a server that can be accessed by the public. Since this is not a very satisfying explanation ...