-
Content Marketing
Advertorials Bridge Storytelling and Selling
October 1, 2023 • Armando Roggio
Print publishers have long used advertorials to drive immediate sales. Online merchants can use them, too.
-
Business
In-person Markets Spur Mountain Apparel Brand
September 29, 2023 • Eric Bandholz
Mt. Rainier in Washington State inspires David Lindahl's clothing company, a side-hustle evolving to full time.
-
Technical SEO
How 404s Impact Organic Rankings
September 28, 2023 • Ann Smarty
A deleted page is not the issue. The harm is from broken backlinks to that page.
-
Shipping & Fulfillment
Ecommerce Drone Delivery Is Coming
September 28, 2023 • Sig Ueland
Recent advances include approvals by the U.S. FAA for deliveries beyond visual line of sight. Early adopters include Walmart, Amazon, other retailers.
-
Business
Charts: Retail Trends in China Q3 2023
September 27, 2023 • Adel Boukarroum
China's National Bureau of Statistics reports flat retail sales growth thus far in 2023.
-
Paid Post
DHgate Launches DHport for Easy Product Sourcing
September 25, 2023 • DHgate
-
Social Media
ChatGPT Prompts for Social Media Marketing
September 26, 2023 • Ann Smarty
The right prompts can increase social media productivity with idea suggestions, sample posts, repurposed content, and more.
-
Analytics & Data
How Traffic Sources Impact Online Sales
September 25, 2023 • Armando Roggio
Knowing where new or repeat customers start the journey is the first step for higher conversions.
-
Platforms & Apps
Ecommerce Product Releases: Sept. 25, 2023
September 25, 2023 • Sig Ueland
Updates this week include fulfillment, point-of-sale platforms, social commerce, flexible payment options, and AI-powered customer service.
-
Email Marketing
Benefits of Email Opt-outs
September 24, 2023 • Samantha Collier
Holidays can be painful for consumers. Allowing subscribers to temporarily opt-out of promotional emails can lower unsubscribes and drive trust.
-
Social Media
Build a Community, Says Sendlane CEO
September 22, 2023 • Eric Bandholz
How does an email and SMS platform compete with Klaviyo? Via a community, says founder Jimmy Kim.
-
SEO
SERP Signs of a Trusted Brand
September 21, 2023 • Ann Smarty
A site's trustworthiness could be its top ranking factor. Google provides clues on search result pages.