Some 161 million Americans watched an incredible 25.4 billion Internet videos in August 2009, up more than 4 billion views from July 2009, according to a new report.
The report came from comScore, a leading Internet trend tracking firm. The report further showed that the typical American Internet user watched 157 web videos in August, an increase from about 135 videos per person.
Google’s YouTube was the clear leader with nearly with 10 billion videos. Hulu also performed well, particularly since many of Hulu’s videos are full length television episodes and movies.
The figures did not include downloads from video services like NetFlix which has more than 10 million paying subscribers, many of whom watch four or more full length shows weekly.