The holidays are nearly behind us, and merchants are beginning to sift through their sales data, looking at whom and what was successful during the popular shopping period.
If it wasn’t already obvious, further proof emerged that we are increasingly living in a digital world. Amazon.com announced that on Christmas Day customers purchased more Kindle books, Amazon’s wireless reading device, than physical books. That has never happened before. Kindle also became the most gifted item in Amazon’s history, according to the announcement.
In this “Chart of the Week” we look at the top-three most purchased products on Amazon by category from November 15 through December 19. Amazon did not release the number of units sold for each product, nor did it release unit-sales for the Kindle or Kindle books purchased.