Design & Development

Chart of the Week: Android Increases Market Share

The top five mobile device platforms in the United States, as of November 2010, are Research in Motion’s BlackBerry, Google Android, Apple, Microsoft and Palm.

61.5 million people aged 13 and above in the United States owned smartphones in November 2010, according to a recent report from comScore, Inc., the tracking and analysis firm. RIM’s BlackBerry platform led among smartphones with 33.5 percent of market share despite recent criticism — in Money magazine, among other sources — that it was “falling behind” the Android and Apple competition.

And perhaps most surprisingly of all, Android ranked second among smartphone platforms with 26 percent of the smartphone subscribers, besting smartphone powerhouse Apple at third with 25 percent of the market share. According to comScore, this second place ranking comes after several months of strong growth for Google Android smartphones. In its MobiLens report, comScore notes that three months prior, in August 2010, Android held only 19.6 to Apple’s 24.2 percent of the market.

Microsoft and Palm rounded at the top five at the fourth and fifth positions at 9 percent and 3.9 percent, respectively.

PEC Staff

PEC Staff

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