During the holidays, ecommerce merchants have advantages over their brick and mortar counterparts. Convenience and round the clock shopping are two of those advantages.
But a businessperson who wants to expand sales would be well served to look at his or her disadvantages as an online merchant. One of the areas The Nielsen Company explored in a recent holiday survey was those disadvantages.
In this “Chart of the Week” you can see that consumers don’t want to pay additional money for shipping and handling and they will, in some cases, avoid shopping online for that very reason. In previous Practical eCommerce articles we have investigated ways to lesson or eliminate shipping costs for the consumer.
Other consumers feel the need to see or touch a product. This, too, is an obstacle that could potentially be avoided with the use of a product video or demonstration– as discussed in “Video Boosts Online Sales”.
By understanding your company’s disadvantages, you may be able to lessen them.