Online business analyst eMarketer reported that Canadian retailers would sell an estimated $15.5 billion Canadian worth of goods and services in 2008, up some 12.4 percent from 2007’s total of C$13.8 billion.
By 2012, Canadian ecommerce sales should reach C$22.8 billion, including travel sales, digital tickets, and digital products like software. In spite of this projected growth, Canadian’s still trail their U.S. consumers in terms of purchasing online, according to a new study from eMarketer.
“Consumers in Canada are avid online product researchers, on par with their US counterparts. But they are much more likely to make a subsequent purchase in-store rather than on a Website,” said eMarketer on its website.