Chart of the Week: Canadians are Spending More Online

Online business analyst eMarketer reported that Canadian retailers would sell an estimated $15.5 billion Canadian worth of goods and services in 2008, up some 12.4 percent from 2007’s total of C$13.8 billion.

By 2012, Canadian ecommerce sales should reach C$22.8 billion, including travel sales, digital tickets, and digital products like software. In spite of this projected growth, Canadian’s still trail their U.S. consumers in terms of purchasing online, according to a new study from eMarketer.

“Consumers in Canada are avid online product researchers, on par with their US counterparts. But they are much more likely to make a subsequent purchase in-store rather than on a Website,” said eMarketer on its website.

PEC Staff

PEC Staff

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