Marketing & Advertising

Chart of the Week: Google Still Dominates

Since launching Bing, Microsoft sites have seen a significant increase in search queries, but Google still controls nearly two-thirds of the U.S. search query market, according to a new report released last week.

In August, Google sites, including Google, YouTube, and other Google-owned websites, handled 64.6 percent of all searches originating in the United States, according to comScore, a leading Internet trend tracking firm. Google’s share was down one-tenth of one percent from July, but still represented a market share that was more than three times greater than its closest competitor, Yahoo!, which had a 19.3 percent share of U.S. searches in August.

Microsoft has seen relatively significant growth in its share of the U.S. search market, rising 16.2 percent since the Bing launch, according to comScore figures. And if the Yahoo! and Microsoft search deal passes its remaining regulatory hurdles, the companies would enjoy some 28.6 percent of the total U.S. search market, if the comSorce figures for August 2009 held true after the agreement had taken effect.

PEC Staff

PEC Staff

Bio   •   RSS Feed