Chart of the Week: In 12 Years Most of Your Customers Will be Shopping on Mobile Phones

In a December 2008 survey, 77 percent of Internet activists, developers, and commentators said they believed that mobile phones would be the primary tool for accessing the Internet within the next 12 years.

The Pew Internet & American Life Project survey asked 578 leading Internet experts and 618 other respondents whether they agreed with several “scenarios about the effect of the Internet on social, political, and economic life in the year 2020.”

The survey asked respondents to say whether they mostly agreed or mostly disagreed with this scenario:

“The mobile phone is the primary connection tool for most people in the world. In 2020, while “one laptop per child” and other initiatives to bring networked digital communications to everyone are successful on many levels, the mobile phone—now with significant computing power—is the primary Internet connection and the only one for a majority of the people across the world, providing information in a portable, well-connected form at a relatively low price. Telephony is offered under a set of universal standards and protocols accepted by most operators internationally, making for reasonably effortless movement from one part of the world to another.”

Some 77 percent of the experts and 81 percent of all respondents mostly agreed with the statement.

While the survey is highly speculative, it is clear that mobile Internet browsing and, therefore, mobile commerce will become an important aspect of every online retailers business in little more than a decade.

PEC Staff

PEC Staff

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