If estimates hold true, total U.S. online sales will have fallen 3.1 percent in 2009, excluding travel, digital downloads, and event tickets, marking the first decline in the total retail ecommerce market.
According to a new forecast from interactive marketing monitoring firm, eMarketer the total U.S. retail ecommerce segment is expected to contract this year. But it should recover in 2010 and see double-digit growth in 2011, eMarketer predicts.
“While many economists see signs of an economic recovery, consumer spending online and offline is still in the doldrums, as evidenced by poor back-to-school sales,” said Jeffrey Grau, eMarketer senior analyst.
“Previously, eMarketer projected flat growth for retail e-commerce, expecting declines in the first half of the year followed by second-half recovery. But August figures from the US Department of Commerce show sales decreased more than expected in Q2, falling 4.5% year over year to $30.77 billion,” the company said.