Chart of the Week: Search Ad Buying to Slow in 2009

eMarketer, an Internet marketing research firm, predicted that U.S. search advertising spending growth would drop 30.4 percent in 2009. This may mean that online shopkeepers see bid prices for some keywords increase more slowly than in previous years.

According to eMarketer, U.S. search advertising spending grew 21.4 percent in 2008, but in 2009 the category is likely to grow just 14.9 percent.

PEC Staff

PEC Staff

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