Chart of the Week: Social Media Sites Appeal to Women

Almost half of U.S. female Internet users surfed to a social media site at least once in the second quarter of 2009, a 54.3 percent boost from the same quarter of 2008.

All told about 43 percent of U.S. Internet users frequent social media websites like Twitter, Facebook, Tangle, and Digg, according to the “Consumer Internet Barometer” report from and The Conference Board as reported by eMarketer.

Men were generally less likely to be users of social media sites with slightly more than one in three men visiting such a site in the second quarter. Men were also more likely to use social media as a function of work.

PEC Staff

PEC Staff

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