Cynthia Snyder is the founder of Yonder Star Christmas Shop, a Pennsylvania-based online seller of Christmas Nativity scenes. Snyder launched the business in 2000 using a Yahoo! shopping cart. She joins Practical eCommerce’s Kerry Murdock to discuss the business’s history and its current operations.
Cynthia Snyder of Yonder Star Christmas Shop
November 6, 2009 • Kerry Murdock
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