“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.
Fifty-nine percent of marketers plan to invest more in ecommerce in 2010 than they did last year. The emphasis is on email marketing, improved on-site search and enhanced merchandising.
Visa to Acquire CyberSource – ColderICE
Visa announced that it intends to purchase CyberSource, a leading provider of electronic payment, risk management and payment security solutions for online merchants. The price tag is estimated to be in the vicinity of $2 billion. Visa won’t be putting this on their card, however. Payment is to be made with cash on hand.
Payvment Offers Fan Incentive Pricing Feature for Facebook – E-commerce News
Ecommerce solutions providers continue to introduce new features and applications to help merchants sell on Facebook. One of the latest tools is the Fan Incentive Pricing feature from a company called Payvment.
How to Attract a Following on Twitter – The Boston Globe
Getting people to follow you on Twitter is easy. Getting the right people to follow you can be hard work. Here is a list of tips from veteran digital marketers on how it’s done.
Small Companies Can Compete Against Big Leagues Online – Ohio.com
Small companies can act like big companies online. There is no need for buildings (except maybe a warehouse for inventory), a large sales staff or any of the trappings associated with a brick-and-mortar store.
When it comes to searching for local information, research shows users trust directories more than search engines. A study by Burke, commissioned by the Yellow Pages Association (YPA), says eight in ten users bought or planned to buy after their search.
Cautious Online Shoppers More Likely to Buy – Retailer Daily
Although cautious online shoppers take longer to make purchases, they are more likely to buy, according to a new white paper from McAfee. The findings of “Digital Window Shopping: The Long Journey to Buy” indicate that the average delay between the first visit to a site and the final purchase was 33 hours and 54 minutes.
Five Ways to Build Your Email Marketing List – VerticalResponse Marketing Blog
Vertical Response continues its monthly series on ways to build your email marketing list. This month it covers such tactics as video contests, social media engagement and the use of mobile devices.
eBay Earnings for Q1 Exceed Expectations Thanks to PayPal Division – internetnews.com
eBay, the world’s largest online auction site, reported first quarter sales and profits slightly above the consensus estimate of analysts tracking the stock. The PayPal division chipped in more than $800 million in sales to make it happen.
Google Integrates Social Shopping Platforms, Bazaarvoice First in Line – SearchEngineWatch.com
Retailers can automatically feed full-text product reviews to Google and Google Product Search via Bazaarvoice’s Social Commerce platform. The company’s “Syndicatevoice for Search” feature enables Google to accept reviews published on behalf of brands as well.
Can Online Businesses Benefit from Offline Marketing? – PMI Online Business
Is offline marketing worth an online retailer’s time? A study by Forrester Research suggests offline marketing is effective and leads to significant online sales.
Useful Niche Marketing Techniques – Premium post
It is impossible and unnecessary to attempt to scale the entire wall of the Internet. All that is required is to penetrate the right marketable niche.
Top Ten Web Sites Conversion Techniques – SeeWhy Blog
The top ten converting Web sites use superior search and selection. The core strength lies in merchandising, something in which these sites have invested heavily.
Ten Services for Your Online Business – Geek Artist Blog
For those starting an online store on a shoestring budget, here is a checklist of ten things to consider. It starts with registering a domain name and ends with website promotion.
How to Stop Shopping Cart Abandonment – UXBooth
Implementing a single-page checkout is a natural first step to stop shopping cart abandonment. However, other factors also figure into the mix of why shoppers abandon carts.