“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.
What Will New Changes to Google Mean To Your Ecommerce Business? – Retail-eCommerce
There is no question that Google has a huge impact on ecommerce, so it is important to stay on top of changes made by the company. This article examines the most recent changes to Google and how they might affect your ecommerce business.
Google Launches YouTube Ecommerce Channel – E-commerce News
Google has been pushing on the ecommerce front for the last few years. In keeping with that emphasis, the search giant recently launched an ecommerce-specific channel on YouTube geared towards retailers and merchants. The channel highlights Google’s ecommerce services, starting with current demo and instructional videos on Google Checkout and Product Search.
Small Business Credit Lines Smashed by Big Banks – CNNMoney.com
Getting start-up capital for your ecommerce business is harder today than ever, and the biggest Wall Street banks haven’t helped. According to a newly released government report, banks slashed their small business loan portfolios by 9 percent between 2008 and 2009, more than double the rate at which they cut their overall lending.
Small Ecommerce Firms Encouraged to Use SEO – DirectNews
Small ecommerce merchants should develop a search engine optimization (SEO) strategy, states a new report from Econsultancy. The report stresses the importance of SEO for ensuring an online retail site appears high up in search engine results.
Creative Writing Tips for Ecommerce Stores – Solid Cactus
Content is still king on the web. This blog post shares recaps of a session on creative copywriting for your ecommerce site from this year’s Solid Cactus eCommerce Boot Camp.
Help Site Visitors Understand Why They Should Respond to Your Call to Action – Diamond Website Conversion
This brief post stresses the need for creating thoughtful calls to action, not just the “sign up for our newsletter” variety. It explains the importance of helping visitors understand why they should take the specified action. Simply saying “signup here” and letting it go at that is a prescription for low capture and conversion, states this post.
One-page Checkout Pros and Cons – GetElastic
Shopping cart abandonment is an epidemic in online retailing. Some companies report that more than 60 percent of checkouts end without a conversion. Purchase price and shipping costs are reported to be the leading causes of shopping cart abandonment, while ease of use runs a close third. Even slight improvements to abandonment rates can make a big difference.
Improve Shopping Cart Abandonment Rates by Removing Exit Points – SilverTech
What do Las Vegas casinos have to do with ecommerce? This article suggests online retailers can learn a few things from Vegas hotels and, in so doing, improve abandonment rates. One idea is to remove unnecessary exit points.
Recover Lost Sales Through Email Marketing – SendLabs
Real-time, automated email follow-ups to potential buyers can help convert abandoned shopping carts into money in the bank, says this post. By delivering timely follow-up messages, cart abandonment emails can motivate shoppers to return and complete the transaction.
Bridging the Gap Between Self-service and Live – E-commerce Times
In the future, customers will rely more on emotional support from live service to affirm their decision to continue doing business with ecommerce merchants. People need to feel connected to the company, and live service is one way to help build the relationship and improve conversion rates.
Test Your Ecommerce Site, Six Ways to Do It – Website Magazine
Ecommerce merchants are often so close to the process that they lack the most important perspective of all, that of the consumer. As a result, it is important they receive outside feedback on their websites. Third-party user testing is a vital resource for any ecommerce business, and can reveal in seconds what a merchant may not be able to recognize for months.
Choosing a Name for Your Email Newsletter – VerticalResponse
Does your email newsletter need a name? Vertical Response CEO Janine Popick says creating a “name” for your weekly or monthly email marketing newsletter can be fun. Crowd-sourcing the name choice is one way to go about it.
Without a doubt Facebook is looking to become the standard in social personalization for everything you do online. And the new social features and direction that they announced will undoubtedly have an impact on the broader world of ecommerce, says BigCommerce co-founder Mitchell Harper.
Signing up for a Facebook Fan page and Twitter account is one thing, and many companies have now done so. The next step is leveraging social media tools in a meaningful way.
Is There Life After Facebook? – The New York Times
Facebook’s laissez-faire attitude toward user privacy has been rapidly spreading discontent in recent weeks. Some suggest that this could lead to Facebook’s demise. This article from The New York Times looks into the controversy.