Ecommerce News Around the Web for October 15, 2010

“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.

Microsoft Lowers Price Point for CRM 2011 – E-commerce Times

Microsoft recently announced that it is reducing the price of its Dynamics CRM Online 2011, due to be released in January. According to Brad Wilson, general manager of Microsoft Dynamics CRM, the updated software will be offered at $34 per month for the first 12 months, a price that seriously undercuts Microsoft’s competition.

How to Create a Holiday Gift Guide – Shopster

Although the 2010 holiday season is well underway, ecommerce merchants still have time to develop a holiday gift guide to help pump up sales. Here are some commonsense tips to make your holiday gift guide a must-read.

Create Great Screencasts – 1stwebdesigner

Here is a good overview of what makes a great screencast, as well as some good advice on how to do it yourself. The author begins with ten examples of great screencasts. Next, he lists what makes a screencast great as well as some common screencasting mistakes. Last are a few practical tips for producing good screencasts, and links to some additional learning resources.

How Big Is Too Big for a Small Business? – Entrepreneur Daily Dose

The Small Business Administration recently redefined the size of small businesses, expanding eligibility to $35 million in annual revenue, from the previous cutoff of $7 million. The expansion allows many larger companies to now be embraced by the SBA, and to compete with smaller companies for SBA loans and government contracts.

Usability: Appealing to the International Market – GetElastic

In this second part of a two-part series on global ecommerce, online research expert Linda Bustos offers tips to make your website easier for international shoppers to use.

3 New Types of ‘Expanding Ads’ – ClickZ

Digital marketers are continuing to develop fresh new ways to present expanding advertisements, despite consumers’ disdain for ads that cover the content they are trying to read. This article unveils the newest versions of the ‘hover’ ad, the ‘doc’, and something called an ‘adhesion mobile ad.’

Apple Not Too Worried About Competition – Macworld

Apple is up against a huge amount of competition in the smartphone market, especially from Android. Now, the recent launch of Microsoft’s Windows Phone 7 and several iPad alternatives has taken the smartphone competition to a new level. But, none of it has shaken the faith of Apple investors and analysts.

What Developers Need to Know About HTML5 – Mashable

Developers who want to take advantage of HTML5 can learn the basics here. The piece starts out by answering the obvious question, “What is HTML5?” Next, the author suggests a starting point to begin learning the ropes.

Learn the Basics of Link Building – Econsultancy

Backlinks have rightly been called “the currency of the web.” But, what is the best method to gather links that will optimize your site for the search engines? Here is basic advice for building links to help improve SEO.

Audacity: Free Audio Software – ColderICE

Audacity is a free, downloadable audio editing program that is, in many ways, better than many paid audio editors. Watch this video and learn how to use Audacity to split large audio files into manageable chunks. There is also a link to Audacity’s software download so you can get started right away.

Take Your SEO Chops to the Next Level – Search Engine Land

Are you looking to become an SEO “ubergeek?” This blogger is so into search engine algorithms, he calls himself an algoholic. Read this post if you yearn to be an algoholic, too.

Daily Deals Not Such a Deal for Merchants – Entrepreneur Daily Dose

Daily deals on sites like Groupon and Woot can be an enticing marketing tool. The idea is to generate Internet buzz and a boost in traffic by offering a one-day discount. But, according to a study conducted at Rice University’s Jesse H. Jones Graduate School of Business, about one-third of 150 businesses that participate in Groupon offers said the daily deals are unprofitable.

U.K. Survey: Surprising Shopper Behaviors – Social Commerce Today

A new survey by U.K. social media and PR agency, immediate future, found some fascinating and surprising statistics about consumer behaviors. For instance, of the 2,000 online shoppers polled, more than half (53%) said they had posted a product review in the last month; and 46 percent said they have no idea what they intend to purchase when they go shopping online.

Set Up Granular Tracking for AdWords – Search Engine Land

Merchants that advertise with Google could find some benefit in a deeper analysis of the data. This blogger says it is possible to add customized tracking to your Google AdWords account, and he explains exactly how to do it.

Use Twitter to Build Your Brand – Shopster

Merchants that use Twitter as a one-way marketing channel are missing the point. Twitter is a social platform, and ecommerce merchants need to start treating it as such. This blogger offers a few choice tips for interacting with consumers on Twitter to help bolster your brand.

Kate Monteith

Kate Monteith

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