Ecommerce News Around the Web for October 29, 2010

“Ecommerce News Around the Web” is our weekly review of articles, blog posts and other news items that could interest ecommerce merchants.

Tools for Designing Charts and Graphs – 1stwebdesigner

Charts and graphs can offer one of the best ways to get a handle on data and statistics. Here are some tips for making better pie charts, line graphs, bar graphs and other graphical representations of data. The piece includes links to several downloadable apps to create charts and graphs.

Start a Business Before 2011, Enjoy Tax Breaks – Entrepreneur Daily Dose

If you can manage to get your new small business off the ground before the end of 2010, you can take advantage of several new tax laws. Favorable tax breaks for entrepreneurs include increased deductions for start-up costs, credits for health insurance premiums, improved lending opportunities, and more.

PayPal Launches New Checkout Design – GetElastic

PayPal recently began rolling out a new design on its checkout pages, and this blogger says it is “radically” different. She posts screenshots comparing the old and new versions, and points out all the major differences.

Integrating Mobile Strategies with Email – ClickZ

Online marketing strategies are evolving very quickly, especially in the field of mobile devices. This blog considers how email providers could enhance mobile marketing campaigns.

Tips for Effective Content Writing – 1stwebdesigner

Effective content writing takes perseverance and skill. This blog provides ten sound tips for writing messages that people will actually want to read.

The Problem With eBay’s Duplicate Listing Policy – ColderICE

A new eBay policy allows the auction house to punish sellers that publish duplicate listings. This blogger picks apart eBay’s duplicate content policy to discover that its search function is likely to blame.

Suggested Frequency for Social Media – Constant Contact

It has been said that the best strategy for social marketing is to post regularly and often. But, the amount of social messaging fans will absorb is different for each social platform. For instance, posting several times a day on Twitter is the norm, but blogging that often on Facebook can cause your fan base to dwindle. How much social media is too much?

A Stylish Lesson in Blogging – copyblogger

This writer finds inspiration for creating “stylish” blogs after studying “Project Runway” style guru, Tim Gunn. She applies some of Gunn’s most memorable fashion quotes to the task of copywriting, with some very smart results.

FTC Unconcerned About Google Privacy, Advocates Enraged – E-commerce Times

The Federal Trade Commission has stopped investigating why Google was collecting personal information transmitted by users over private WiFi networks. Privacy advocates are demanding to know what is behind the FTC’s inaction.

Social Media Users More Likely to Click PPC Ads – HubSpot

A surprising new report from MarketingSherpa finds that active social media users are twice as likely to click on pay-per-click advertisements as those who do not use social media. Senior analyst Jen Doyle attributes the disparity to brand awareness and positive impressions that users receive through social interaction.

Revamped MySpace Attracting New Users – Forrester

MySpace seems to have fallen out of favor after the launch of Facebook a few years back. But now the faded social media platform has launched a new version with a new purpose: to entertain. Here is an overview of the new MySpace.

Make the Most of Cyber Monday – Direct Marketing News

The Monday after Thanksgiving is known as Cyber Monday. It can be one of the most profitable days in ecommerce, with some sites attracting up to five times the normal amount of traffic. Here are some ways to urge Cyber Monday shoppers to make a purchase on your website.

Office for Mac 2011 Is Here – MacNewsWorld

Apple has released an improved and updated version of its office suite. Office for Mac 2011 offers improved speed and performance, as well as better cross-platform compatibility.

How to Reduce Bounce Rate – Mashable

Bounce rate is the number of visitors that leave a site after visiting only one page. This article provides eight ways to help keep visitors onsite, and reduce your site’s bounce rate.

Adobe Admits OS Security Vulnerability – The Inquirer

In Adobe’s latest security bulletin, the software developer reveals a vulnerability in its Flash Player, Reader, and Acrobat software that potentially allows hackers to overtake computers. The weakness can affect users of Microsoft Windows, Mac OS X, Linux, Android and Solaris.

Kate Monteith

Kate Monteith

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