Practical Ecommerce

How to Spend $700,000 on a Domain Name

Most ecommerce merchants own several domain names, perhaps buying and selling them as opportunities occur. One merchant in Missouri just purchased a domain name. He paid $700,000 for it. The domain is, the merchant is Chad Weinman of Cat5 Commerce — owners of,,, among other sites — and he joins Practical eCommerce’s Kerry Murdock to discuss it all.


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  1. blazerwebs March 18, 2013 Reply

    Interesting article, I am preparing my own ecommerce venture so this was very helpful insight. Thanks

    btw, the theme song/musical for the eCommerce Conversations that is played at the start and end of the podcasts, what is the name of it and where can I access it?