How to Spend $700,000 on a Domain Name

Most ecommerce merchants own several domain names, perhaps buying and selling them as opportunities occur. One merchant in Missouri just purchased a domain name. He paid $700,000 for it. The domain is RunningShoes.com, the merchant is Chad Weinman of Cat5 Commerce — owners of MilitaryGear.com, TacticalGear.com, HikingBoots.com, among other sites — and he joins Practical eCommerce’s Kerry Murdock to discuss it all.


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