Practical Ecommerce

Jill Exler of, a Retailer of Self-published Books

Jill Exler is founder and CEO of, an online retailer of books that have been self-published by their authors. She founded the business in 2007, after having been frustrated by the options to sell her own self-published book. Exler’s business is based in Michigan, in the U.S., but she divides her time between there and Germany. She joins Practical eCommerce’s Kerry Murdock.


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