Practical Ecommerce

Listrak CEO on Managing Dormant Email Lists

For many ecommerce merchants, email marketing is a principal source of revenue. A merchant’s email list is critically important to the company’s success. But what happens when a list becomes dormant, and subscribers stop opening or clicking on the emails? Dormant email lists is our topic today. To explain strategies for managing dormant lists, we are joined by Ross Kramer. He’s co-founder and CEO of Listrak, the pioneering email service provider. He speaks with Kerry Murdock of Practical eCommerce.


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  1. Future Tracy November 30, 2011 Reply

    Great insight into dormant emails and deliverability 3.0 taking into consideration inbox activity on the subscriber side and some nice case studies too. Keep up the good work Kerry & Ross!