Marketing & Advertising

Local SEO: 9 Free Tools

Local search engine optimization is critical for small businesses that are looking to attract walk-in customers. From being found on apps made for mobile devices, to showing up when a user is at home doing product research, local search generates web traffic, and customers.

Here are nine free tools that you can utilize today to enhance your local web marketing.


An excellent tool to find local citations of your business on the web. Requires a quick sign up to create a free account, which allows up to three searches a day. – Local Search Rank Checker

During your 30-day free trial, BrightLocal will track key search terms across localized search engines (Google, Yahoo, Bing — as well as show how your keywords are performing in Google blended searches.


GeoRanker utilizes IP based technology to show you where you rank for specific search terms in over 2,000 cities worldwide. This is valuable information if you have multiple locations, are trying to target specific markets for your products or services.

UpCity Free Website Analyzer – Local SEO Report Card

UpCity is a tool that provides clean, easy to understand report cards for search terms in Google. This free tool allows you to enter your most important key term, your location, and then displays a visual representation of your score.

Facebook Graph Search

The introduction of Graph Search to Facebook brings exciting opportunities to have your business discovered. Add a Facebook page for your business, and use it, to help prospects find you through social media. – Local PPC AdWords and Keyword List Creator provides a free tool that generates targeted keyword lists specifically for business owners looking for local web traffic.

LocalVox — Local SEO Tool allows you to enter your website URL and then it reports which local business directories and search engines you appear, coupled with information about those listings. You can see all of your published addresses in one place, making sure visitors can easily find you. — now owned by SEOmoz — checks the major local search directories, verifies you’re listed, and makes it easy to fix issues, and claim listings of your business that you haven’t yet.

Google Mobile: Test Your Site

Another Google tool, this site tester may not seem like a local search engine tool, but in the end, if a potential customer is using a mobile device to look for stores near them, your website needs to be prepared to deal with mobile browsers. This tool allows you to see your website as a visitor on a mobile device does.

PEC Staff

PEC Staff

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