Nextopia CEO on eCommerce Site Search

A robust site search function can increase conversion rates for ecommerce merchants. Correcting color matches (“tan” vs. “sandstone”), correcting misspellings, and suggesting alternative products are all products of a high-level site search. Sanjay Arora joins Practical eCommerce’s Kerry Murdock to explain all of this. Arora is CEO of Nextopia, a Toronto-based site search provider.


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