Free shipping can lead to increased conversions, and there is no doubt that consumers seek out free and discounted shipping offers. However, free shipping offers can quickly eat into profits, making it critical for merchants to keep an eye on the bottom line.
The holiday season has us wondering how many of our readers offer free shipping and how effective it may be in increasing profits. Do you think free shipping is a good or bad idea for your business?
We invite you to participate in a quick, four-question survey to let us know your views. We ask you to describe your company’s free shipping policy, and we want to know if you believe free shipping increases profits. We also ask if your company fulfills its online orders in-house or via some other method. At the end of the survey period we will publish the anonymous results.
Completion of the confidential survey will take just a minute or two. By completing the survey, you’ll automatically be entered into a drawing for a $25 Amazon gift certificate.