Video provides a compelling way for retailers to sell products. But is it for every ecommerce merchant? And, is it being fully utilized? One man who has a strong opinion on the matter is Justin Foster. He’s the founder of The Video Commerce Consortium, a group of ecommerce professionals, online marketers, and technologists dedicated to advancing the use of video in ecommerce. He’s our guest in this “eCommerce Conversation” with Practical eCommerce Contributing Editor Kevin Patrick Allen.