Practical Ecommerce

5 Creative Ideas for Facebook Timeline Covers

This article builds on “Facebook Timeline Cover Images: 6 Pointers,” my article last week.

Here are five ways to creatively use Facebook Timeline cover images, which Facebook calls “Covers,” with 12 examples from small businesses, large retail brands and others.

1. Integrate a Profile Image into Timeline Cover

A fun way to create a unique Timeline cover is to integrate the 120×120 profile image with it. This technique can be used when focusing on a certain product or a company logo. Here are three examples, one from a small business and two from large retail brands.

Steve Weiss Music

Steve Weiss Music’s cover image features a photo of the owner standing next to his store’s sign. A screen shot of his t-shirt, which contains the company’s “King Gong” logo, is used as the profile image.

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Steve Weiss Music

Steve Weiss Music

Fanta

Coca-Cola is no stranger to Facebook. Its Fanta brand incorporates the product’s label as the profile image.

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Fanta soft drink.

Fanta soft drink.

Ford Motor Company

Ford uses a photo of its headquarters as the Cover and includes an excerpt with the Ford logo as the profile image.

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Ford Motor Company

Ford Motor Company

2. Tie the Cover to a Promotional Campaign

Kirkland’s

Even though Facebook prohibits the use of cover images in a promotional manner, home decor company Kirkland’s has found a way to do so without violating the rules. Its Cover is tied to a Facebook game app called “This or That.” The cover image changes weekly, with the progress of the game.

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Kirkland's home decor.

Kirkland’s home decor.

New Leaf in Learning Conference

The New Leaf in Learning Facebook page features a Cover promoting a blogger outreach related to its conference. The page itself reports on the conference and provides Facebook Fans with insights to conference events.

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New Leaf Learning conference.

New Leaf Learning conference.

LegalZoom.com

Document service LegalZoom.com used its cover to promote March as “National Start-Your-Business Month.”

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LegalZoom.com

LegalZoom.com

3. Build Your Brand with Strong Visuals

Typography.com

T-shirt design company TypographyShop.com uses strong visual images of its products and people wearing them. For branding purposes, the company created a cover that closely resembles the design of its website.

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TypographyShop.com

TypographyShop.com

Well.ca

Canadian health and beauty products ecommerce company Well.ca created an image featuring a selection of its products as if they were located in a brick and mortar retail store.

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Well.ca health and beauty products.

Well.ca health and beauty products.

Johnny Cupcakes

Clothing company Johnny Cupcakes puts its brand front and center with a package featuring its logo. Sometimes simpler is better.

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Johnny Cupcakes

Johnny Cupcakes

4. Use Covers to Tell a Story

Facebook refers to its content as “stories.” Covers can convey that concept, as well. Here are two examples:

J&P Cycles

Motorcycle parts supplier J&P Cycles “sells the sizzle” with its cover image, which focuses on what every cyclist dreams of: the open road.

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J&P Cycles

J&P Cycles

Travel Oregon

Travel Oregon’s Cover features a backpacker overlooking a mountain lake.

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Travel Oregon

Travel Oregon

5. When Appropriate, Use Humor

Bacon Hot Sauce

Not every business can make use of humor. But for those that can, humor can be effective, such as the following example from Bacon Hot Sauce.

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Bacon Hot Sauce

Bacon Hot Sauce

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Paul Chaney
Paul Chaney
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Comments ( 7 )

  1. Sara Comte April 3, 2012 Reply

    Wow! Great examples. These are all great ideas that are definitely sure to help as my company is designing a cover image for our page.

  2. Ridha Mallick April 4, 2012 Reply

    Wow! Would love to see a few more examples though?

  3. Vivid Shop Chiang Mai April 6, 2012 Reply

    What do you think of this one?
    facebook.com/VividShopChiangMai

  4. Paul Chaney April 9, 2012 Reply

    Thank you Sarah. I’m happy you find them helpful. Ridha, I’m sure as more small businesses make creative and productive use of covers you’ll see them here.

  5. Steve Weiss April 10, 2012 Reply

    Hey Paul – thanks for the mention. Our users seem to enjoy our Facebook timeline, we’re just trying to have some fun with it. Great article. Thanks again.

  6. Dani Norton April 23, 2012 Reply

    For timeline covers without watermarks visit http://www.timelinemods.com/ There are thousends awesome designs waiting for you

  7. fbcover June 11, 2012 Reply

    Music Facebook Timeline Covers
    http://www.timelinecovershelp.com/category/music/

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