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Link Building
AI-powered Internal Linking Tools
March 28, 2024 • Ann Smarty
Internal links are critical for organic search rankings and, also, time-consuming to implement. AI can help.
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Platforms & Apps
AI Platforms for Competitor Research
March 25, 2024 • Ann Smarty
Competitor research was once limited to enterprise brands with big budgets. No more.
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Technical SEO
Traffic Recovery from Domain Changes
March 21, 2024 • Ann Smarty
Changing domain names can seriously reduce organic search traffic. Here's how to recover.
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Customer Retention
AI Tools for Ideal Customer Profiles
March 17, 2024 • Ann Smarty
"Ideal customer profiles" help merchants select marketing channels, create ad copy, narrow outreach, and more.
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On-page SEO
Google Spam Policies, Explained
March 13, 2024 • Ann Smarty
Google's latest updates prioritize spam — manually and algorithmically — in three key areas.
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Platforms & Apps
AI-powered Transcription Tools, Tested
March 11, 2024 • Ann Smarty
Today's transcription platforms are fast and sophisticated. We test three of them.
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On-page SEO
Helpful Content Recovery, per Studies
March 7, 2024 • Ann Smarty
Industry research finds correlations between site elements and Helpful Content impacts.
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Photography & Video
AI Tools for Video Captions
March 4, 2024 • Ann Smarty
Captions improve retention, comprehension, engagement, and accessibility.
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SEO Tools
Tools to Export Google’s SERPs
February 29, 2024 • Ann Smarty
Knowing the URLs in search engine result pages leads to further analysis, such as referring domains, page authority, word count, and more.
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Design & Dev Tools
AI Tools for Logos and Branding
February 27, 2024 • Ann Smarty
Impressive AI-driven branding platforms can create or perfect logos, colors, templates, and more.
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Platforms & Apps
AI Tools to Turn Text into Podcast Conversations
February 22, 2024 • Ann Smarty
Innovative technology can transform an article into an audio conversation, with realistic voices and dialog.
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Technical SEO
Google and EEAT, Explained
February 19, 2024 • Ann Smarty
Google coined "Experience, Expertise, Authoritativeness, and Trustworthiness" for its human evaluators, yet the concepts apply to all search optimizers.
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Platforms & Apps
AI Tools for Brand Monitoring
February 15, 2024 • Ann Smarty
What do customers and prospects think about you or your company? These tools analyze mentions across the web.
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SEO Tools
SEO Tools for YouTube Videos
February 12, 2024 • Ann Smarty
Elevating a video's organic search visibility on YouTube and Google involves keyword research, an optimized title and description, and structured data.
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Technical SEO
Google’s Core Update vs. Helpful Content
February 8, 2024 • Ann Smarty
Google's algorithm updates were once more or less apparent. No more. Here's the difference between the two primary types.
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Design & Dev Tools
ChatGPT Prompts for Competitor Analysis
February 5, 2024 • Ann Smarty
Digital transformation has spawned many new businesses and remade others. Identifying and monitoring competitors has never been more critical.
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Technical SEO
How Google Uses Keywords
February 1, 2024 • Ann Smarty
Search results in 2024 are driven by users' intent. Keywords are often the best indicator.
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Platforms & Apps
AI Tools for Sales Teams
January 29, 2024 • Ann Smarty
Modern sales platforms can find prospects, train staff, generate outreach emails, and more.
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Technical SEO
SEO: Crawled not Indexed, Explained
January 25, 2024 • Ann Smarty
A nonindexed page is not necessarily inferior, although an inferior page is certainly a nonindex candidate.
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Design & Dev Tools
ChatGPT Prompts for Customer Personas
January 22, 2024 • Ann Smarty
Identify and target personas of keywords, competitors, Reddit discussions, and more.
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Amazon & Marketplaces
How to Research Amazon Keywords
January 18, 2024 • Ann Smarty
Searchers on Amazon use commercial-intent keywords, which inform rankings on Google and elsewhere.
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Social Media
Reddit Is a Marketing Goldmine
January 15, 2024 • Ann Smarty
Reddit posts reveal brand awareness, sentiment, and more. Increasingly they appear in Google search results.
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SEO Tools
6 Handy SEO Autocomplete Tools
January 11, 2024 • Ann Smarty
Autocomplete suggestions are based on search volume and thus helpful for keyword research.
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Design & Dev Tools
AI Is Transforming Online Video
January 9, 2024 • Ann Smarty
New tools are crazy advanced, mimicking a user's speech, voice, and lip movements.
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Technical SEO
AI SEO for Brand Names
January 4, 2024 • Ann Smarty
Consumers search companies' names during purchase journeys. AI-driven search results complicate optimization tactics.
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Design & Dev Tools
Does ChatGPT Know Your Company?
January 2, 2024 • Ann Smarty
Marketers are now tracking a brand's inclusion in ChatGPT responses.
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SEO
My Top SEO Tutorials for Beginners
December 28, 2023 • Ann Smarty
Optimizing a site for search engines is complicated. Here are helpful primers for getting started.
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SEO Tools
AI Tools for SEO Keyword Intent
December 26, 2023 • Ann Smarty
The intention of searchers drives Google's organic rankings more than keywords alone.
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SEO
10 Do-it-yourself SEO Tips to Save Money
December 21, 2023 • Ann Smarty
With time and effort — not money — merchants of any size can improve organic search rankings.
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Content Marketing
AI Tools for SEO Content Briefs
December 19, 2023 • Ann Smarty
The power of AI to digest data from many sources results in next-generation content briefs.