Dr. Ralph F. Wilson
Doctor Ebiz® (pronounced "Doctor EE-biz") identifies Dr. Ralph F. Wilson, one of the pioneers of Internet marketing and e-business. He is widely recognized as one of the top international authorities in web marketing and ecommerce. From 1995 to 2012 he served as editor of Web Marketing Today, which Practical Ecommerce acquired.
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Conversion
How to Attract Visitors to Your Website
May 14, 1995 • Dr. Ralph F. Wilson
Too many marketers work on the if-you-build-it-they-will-come model. They won't. Once you build a Web site you must give them a reason to come. A Web site is a passive form of marketing: providing a signboard which points visitors to your products and services.
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