Building an Ecommerce Business, Part 1: Finding Partners

I am the founder of Beardbrand, an Austin, Texas-based ecommerce business that focuses on beard care and men’s grooming. I’ve contributed articles to Practical Ecommerce, and I recently addressed the topic of selling (or not) on Amazon.

Practical Ecommerce’s publisher asked me to host audio interviews for the company’s “Ecommerce Conversations” podcast. The topics, he said, could be anything that helps fellow merchants.

I’ve opted to produce an extended series on launching, growing, and selling an ecommerce business.  For each episode, I’ll interview an entrepreneur or industry colleague. I’ll explore topics such as raising money, choosing a platform, hiring employees, marketing tactics, and, ultimately, selling the business — roughly 20 episodes in all.

This initial installment will address the process of choosing business partners. My two partners at Beardbrand are supportive and knowledgeable. Our relationship has been critical to the company’s growth. I asked one of them, Lindsey Reinders, to offer suggestions and tips for selecting partners.


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