The (Ecommerce) Corner Office

• 2 new marketing options for FBA sellers on Amazon’s Brand Registry

  July 9, 2017 • Phil Masiello

  There have been many articles and discussions over the past few weeks about Amazon’s Brand Registry. We’ve addressed it here, at “Will Amazon’s Brand Registry restrict marketplace sellers?” and “Why Read Full Column »

• Will Amazon’s Brand Registry restrict marketplace sellers?

  June 26, 2017 • Phil Masiello

  There are two types of Amazon sellers. Both can be successful. The first type is a reseller of other brands. This is a highly competitive type of selling with very small profit Read Full Column »

• 2 strategies to boost Amazon sales

  May 26, 2017 • Phil Masiello

  Amazon is a great additional sales channel for any ecommerce company. Not only will it provide incremental sales, but it also provides brand exposure. In my prior posts, I have focused Read Full Column »

• Can ecommerce marketplaces expand a brand?

  April 23, 2017 • Phil Masiello

  It’s funny how ecommerce brands fear established online marketplaces. When I discuss with those brands selling on Amazon, Walmart.com, Sears.com or any of the hundreds of online marketplaces, I often Read Full Column »

• Advertising options for Amazon marketplace sellers

  March 15, 2017 • Phil Masiello

  In “To drive sales on Amazon, optimize keywords,” my previous post, I discussed the importance of keywords on the Amazon marketplace, especially for sellers using Fulfillment by Amazon. Keyword optimization Read Full Column »

• To drive sales on Amazon, optimize keywords

  March 4, 2017 • Phil Masiello

  There are three ways to sell on Amazon. First, you can become an Amazon vendor, a first-party wholesaler of your products to Amazon, to resell. There are marketing opportunities for this Read Full Column »

• For success on Amazon, sell your own brands

  February 15, 2017 • Phil Masiello

  I have been selling on Amazon for many years. I have learned a few things about how to use the marketplace to expand and enhance my ecommerce efforts. In this Read Full Column »

• Using Amazon to launch NuPeptin, my new brand

  February 4, 2017 • Phil Masiello

  Launching a brand or ecommerce business is risky and expensive. You can do all of the research in the world, but until the rubber hits the road, you really don’t Read Full Column »

• Using Amazon to build an ecommerce brand

  January 27, 2017 • Phil Masiello

  I love Amazon, both as a consumer and as a seller. There isn’t a more effective place to launch a brand and learn about consumer behavior than the Amazon marketplace. In Read Full Column »

• 7 tips for building your YouTube channel

  April 10, 2015 • Jamie Salvatori

  My company’s YouTube channel has roughly 1.2 million subscribers. Here are seven pointers that have helped us reach that number. 1. Determine Your Goals for the Channel First, it’s important to decide Read Full Column »

• Should merchants accept Bitcoin?

  September 1, 2014 • Jamie Salvatori

  I was recently asked if ecommerce merchants should accept Bitcoin. My answer is a resounding “yes.” I can think of only a few minor downsides and many major upsides to Read Full Column »

• 7 ways to lose less money on shipping

  June 27, 2014 • Jamie Salvatori

  Shipping sucks. It’s expensive, time consuming, fraught with peril, expensive, undervalued by your customers, and did I mention that it’s getting more expensive by the day? You can thank Amazon for Read Full Column »

• You’ll always lose a price war

  May 6, 2014 • Jamie Salvatori

  Competing on price is a stupid tactic because it’s easy. Any idiot can undercut his competitors. Making money with this tactic, however, is rare. Only a few companies can pull Read Full Column »

• Beware retargeting

  March 5, 2014 • Jamie Salvatori

  Advertising is a pain in the butt. It’s expensive. It requires constant maintenance, and it’s not always measurable. In our industry, though, we tend to think that we can determine Read Full Column »

• Please start shipping internationally

  January 17, 2014 • Jamie Salvatori

  Our international orders represent approximately 15 to 20 percent of our total sales. That’s huge. We achieved this level of success through a variety of simple tactics, which I’ll outline Read Full Column »

• Are you using social media all wrong?

  October 30, 2013 • Jamie Salvatori

  Social media is probably the worst advertising vehicle for small ecommerce merchants I’ve found. Well, perhaps advertising on a park bench would be worse, but social media is pretty darned Read Full Column »

• Sell banner advertising? Yeah. Sell banner advertising.

  September 19, 2013 • Jamie Salvatori

  You should sell ads on your e-commerce site. I’ve yet to find evidence that putting banner advertising on your e-commerce site to be a bad thing. I know it sounds counter Read Full Column »

• Content is King and Time is Your Queen

  August 23, 2013 • Jamie Salvatori

  In your business, you must focus on two things: content and time. They are both equally important and inextricably intertwined. Great content will never go out of style. Seriously, there’s a Read Full Column »

• Thinking of starting a business? Think again!

  July 31, 2013 • Jamie Salvatori

  I’ve been running my own small business for over a decade and I often speak with people who are thinking about starting Read Full Column »

• Credit Card Processing Sucks

  June 20, 2013 • Jamie Salvatori

  Credit cards are cool. They make online shopping possible. But credit card processing, the system by which money moves from a customer Read Full Column »

• Internet Sales Tax Isn’t About Fairness

  April 26, 2013 • Jamie Salvatori

  If you listened to the politicians tell it, the story of main street retailers needing online stores to charge and collect sales Read Full Column »

• Why we abandoned Amazon and eBay

  March 26, 2013 • Jamie Salvatori

  In business, you must always be on the lookout for so-called Black Swan events. This may seem a bit illogical, but the Read Full Column »

• Is Affiliate Marketing Dead?

  February 22, 2013 • Jamie Salvatori

  This is going to be a short blog post and for that I will apologize up front. But, I intended for this to Read Full Column »

• How to negotiate successfully

  January 20, 2013 • Jamie Salvatori

  In business, almost everything is negotiable. The key to successful negotiating, however, is figuring out when to spend time and energy negotiating Read Full Column »

• Building traffic the right (aka hard) way

  November 16, 2012 • Jamie Salvatori

  Building an online business starts with traffic. Without traffic, you have no purpose. So, how does one do this? It will take Read Full Column »

• Mimic Amazon at your own peril

  September 20, 2012 • Jamie Salvatori

  Amazon is the largest internet retailer. Copy them and you, too, could end up just like them. Do this at your own Read Full Column »

• The Free Traffic Myth

  July 6, 2012 • Jamie Salvatori

  The obsession over search engine result page (SERP) placement stems from the erroneous thought that traffic gained via this source is free. Read Full Column »

• You’ve got a search box, right?

  July 4, 2012 • Jamie Salvatori

  Users who use search on your website convert at a much higher rate than those who don’t. On my website, the difference Read Full Column »

• 10 Ways to Make Your Video Not Suck

  May 15, 2012 • Jamie Salvatori

  As I’ve pointed out in previous blog posts, I know a few things about video production. Photography and videography are a passion Read Full Column »

• How we increased our international business 40%

  April 18, 2012 • Jamie Salvatori

  We increased our international business 40% recently. Our international packages, prior to this change, represented approximately 9.6% of all shipments. Since we Read Full Column »