July 2018 Top 10: Our Most Popular Posts

What follows are the most popular articles that we published in July 2018. Articles published earlier in the month are more likely to make the list than later ones.

58 Leading Online Marketplaces Worldwide

In “20 Leading Global B2B Exchanges,” I listed the leading global business-to-business sites to buy and sell products. In this post, I will list all major worldwide marketplaces — B2C and B2B. I have categorized the marketplaces by their home continent. Read Article…

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11 Free Chrome Extensions for Technical SEO

Search engine optimization is well suited to technical and analytical tools. Unfortunately, there’s an overload of choices, especially for browser extensions at the Chrome Web Store. Read Article…

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12 New Ecommerce Books for Summer 2018

Here’s a new batch of ecommerce books to add to your summer reading list. There are titles on digital marketing, customer experience, Instagram, content marketing, branding, and building a side hustle. Read Article…

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SEO: How to Drive Traffic to a New Ecommerce Site

Larger companies can typically hire or retain competent assistance to help with search engine optimization. But smaller businesses often have to do it themselves, especially when those businesses are new. Read Article…

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SEO: Shaving Seconds Off Page Speed

For customers, site speed matters. For search engines, site speed impacts organic rankings. With its mobile Speed Update rolling out now, Google is applying site speed to mobile search results for the first time. Read Article…

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See Competitors’ Ads on Facebook and Twitter

Anyone can now see what ads are being run by a Facebook page and what tweets are being promoted by a Twitter account. This is hugely helpful competitive intelligence for businesses. So why is all this information being released? Read Article…

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The Web Marketing Checklist: 40 Ways to Promote Your Website

When a business asks “how do we get more site traffic?” or “how do we earn more sales?” it is marketing that provides the answer. Marketing is the process a business takes to promote its products or services. Read Article…

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Getting Started with Marketing Automation (for Ecommerce)

Marketing automation is the process of using software to manage repetitive marketing tasks. Examples include automated emails based on a user’s action and automated social media posts. Offering relevant cross-sells and upsells based on a shopper’s activity is a form of marketing automation. Read Article…

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SEO: 12 Free Chrome Extensions for Content and Authority

My article last week listed free Chrome extensions for the technical aspects of search engine optimization. In this post, I’ll describe some of my favorite Chrome SEO extensions for content and authority. I’ll also include analytics and productivity extensions to make Chrome your go-to browser for SEO work. Read Article…

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5 Content Marketing Ideas for August 2018

There is something magical about content. Articles, video, and interactive web pages can engage potential customers and build trust and a sense of reciprocity. Content marketing is the act of creating, publishing, and distributing content with the aim of attracting, engaging, and retaining customers for your business. Read Article…