mobileStorm CEO On Text-Marketing To Cell Phone Users

Ninety per cent of cell phone users in the U.S. can receive text messages. Marketing to these cell phone users via text messages could be an opportunity for ecommerce merchants. mobileStorm is a text-message-marketing company and its CEO, Jared Reitzen, visited with Practical eCommerce’s Kerry Murdock on how text-message (also known as short message service, or “SMS”) marketing works.


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