Moz Founder Rand Fishkin on Business Decisions, Startups

Rand Fishkin founded Moz in 2001 as a blog, calling it SEOmoz. It became an industry beacon, evolving into a SaaS platform that helped thousands of companies dissect and improve their search engine optimization efforts.

He left Moz earlier this year. His new book, “Lost and Founder: A Painfully Honest Field Guide to the Startup World,” is a transparent view of running that company and the lessons learned along the way.

I spoke with Fishkin last week about the book, leaving Moz, and his new venture, SparkToro.


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