Rand Fishkin founded Moz in 2001 as a blog, calling it SEOmoz. It became an industry beacon, evolving into a SaaS platform that helped thousands of companies dissect and improve their search engine optimization efforts.
He left Moz earlier this year. His new book, “Lost and Founder: A Painfully Honest Field Guide to the Startup World,” is a transparent view of running that company and the lessons learned along the way.
I spoke with Fishkin last week about the book, leaving Moz, and his new venture, SparkToro.