Podcasts

One Click Retail Brand Analyst on Amazon Private Label Brands

Amazon has made significant investments in its own private label brands, in areas such as diapers, dog food, and paper towels. The company’s private label strategy could be indicative of a burgeoning trend in retail, which mid-market ecommerce companies could try.

But competing with Amazon and other large retailers that have created private label brands is not easy. To help us understand, I recently spoke with Ojastro Todd, marketing analyst at One Click Retail, a provider of ecommerce data measurement, sales analytics, and search optimization for brand manufacturers in North America and Europe.

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